Wire · regulatory
Commission fines Google €890 million for breaches of the Digital Markets Act
The European Commission fined Google €890 million for two breaches of the Digital Markets Act: self-preferencing its own services in search results over competitors, and restricting app developers from steering users to cheaper alternative purchase channels on Google Play. Google has 60 days to comply or face periodic penalties of up to 5% of global turnover.
◆ ◆ The Wire takeaway
If you sell anything via Google Search or Google Play—shopping, hotels, apps—Google just became legally obliged to stop burying you. You have 60 days to audit your ranking and steering terms with Google; if they don't comply, the enforcement lever shifts from fines to forced restructuring of how they show results.
◆ Coverage
40 sources · first reported 23 Jul 2026 · latest 29 Jul 2026
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