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EU Commission: Google fined 890 million for breaching the Digital Markets Act

Published

23 July 2026

Topic

regulatory

Sectors

AdtechMartech

Geography

Europe

Source

Read at agensir.it

Verified

Fusion42 · 23 July 2026 · Fusion42 review

The EU Commission fined Google €890 million for breaching the Digital Markets Act: €460 million for self-preferencing its own services on Google Search, and €430 million for restricting businesses from steering consumers to cheaper purchase channels on Google Play. Google must comply within 60 days or face periodic penalties up to 5% of global turnover.

This Wire brief sits within Fusion42's coverage of Adtech and Martech, and 40 sources have reported it between 23 Jul 2026 and 29 Jul 2026.

◆ The Wire takeaway

If you distribute apps or sell through Google Play, you can now legally direct users to cheaper alternatives—Google can't block it. The 60-day compliance window means this is live enforcement, not a threat.

Coverage

40 sources · first reported 23 Jul 2026 · latest 29 Jul 2026

Topics

AdtechMartechdma-complianceantitrust-enforcementself-preferencingapp-distributioneu-regulation