Wire · regulatory
EU Fines Google €890 Million as Google Play Ruling Could Benefit Brokers and Crypto Apps
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Fusion42 · 23 July 2026 · Fusion42 review
EU fines Google €890 million under the Digital Markets Act for restricting app developers from directing users to cheaper payment options outside Google Play and for favouring its own services in Search results. The ruling requires Google to allow steering to alternative purchasing channels within 60 days, creating an opening for fintech, broker and crypto apps to route payments outside Google's billing system.
This Wire brief sits within Fusion42's coverage of Fintech, and 40 sources have reported it between 23 Jul 2026 and 29 Jul 2026.
◆ ◆ The Wire takeaway
If you're a fintech, broker or crypto app in Europe, Google Play just became optional for converting users to paid products. You now have 60 days to build and test a direct payment flow outside their store before competitors realise the same thing.
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40 sources · first reported 23 Jul 2026 · latest 29 Jul 2026
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