Wire · regulatory
EU Slaps Google With $1 Billion Fine For Search Bias, Play Store Restrictions And Digital ...
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Fusion42 · 24 July 2026 · Fusion42 review
The EU fined Google €890 million ($1 billion) for breaching the Digital Markets Act by giving preferential treatment to its own services in search results and restricting app developers' ability to promote alternative distribution channels on Google Play. Google must comply within 60 days or face penalties up to 5% of global turnover.
This Wire brief sits within Fusion42's coverage of Martech and Adtech, and 40 sources have reported it between 23 Jul 2026 and 29 Jul 2026.
◆ ◆ The Wire takeaway
If you sell apps or services through Google Play or compete in search results, the EU just forced Google to stop blocking your direct customer relationships. You now have a legal right to tell users about cheaper alternatives and direct them to your own store or website without Google's cut.
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40 sources · first reported 23 Jul 2026 · latest 29 Jul 2026
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