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Wire · regulatory

FTC Proposes Enforcement Policy Statement on Personalized Pricing: What Businesses ...

21 August 2026 · By · Wire by Fusion42

Published

21 August 2026

Topic

regulatory

◆ Sectors

Retail Tech

◆ Geography

United States

◆ Source

Read at retailconsumerproductslaw.com →

◆ Verified

Fusion42 · 21 August 2026 · Fusion42 review

The FTC proposed a new Enforcement Policy Statement on personalized pricing, warning businesses that using consumers' personal data to set individualized prices without clear disclosures may violate Section 5 of the FTC Act as deceptive or unfair practice.

This Wire brief sits within Fusion42's coverage of Retail Tech, and 7 sources have reported it between 19 Aug 2026 and 21 Aug 2026.

◆ ◆ The Wire takeaway

You need to update your pricing models to include full disclosure of personalized pricing triggers and data usage immediately. Non-compliance could lead to costly enforcement actions and loss of consumer trust.

◆ Coverage

7 sources · first reported 19 Aug 2026 · latest 21 Aug 2026

◆ Topics

Retail Techftcpersonalized-pricingconsumer-protectiondata-privacyregulatory-shift