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Wire · regulatory

FTC Proposes Enforcement Policy Statement on Personalized Pricing: What Businesses ...

21 August 2026 · By · Wire by Fusion42

Published

21 August 2026

Topic

regulatory

◆ Sectors

Retail Tech

◆ Geography

United States

◆ Source

Read at retailconsumerproductslaw.com →

◆ Verified

Fusion42 · 21 August 2026 · Fusion42 review

The FTC proposed a new Enforcement Policy Statement on personalized pricing, warning businesses that using consumers' personal data to set individualized prices without clear disclosures may violate Section 5 of the FTC Act as deceptive or unfair practice.

This Wire brief sits within Fusion42's coverage of Retail Tech, and 13 sources have reported it between 19 Aug 2026 and 11 Sep 2026.

◆ ◆ The Wire takeaway

You need to update your pricing models to include full disclosure of personalized pricing triggers and data usage immediately. Non-compliance could lead to costly enforcement actions and loss of consumer trust.

◆ Coverage

13 sources · first reported 19 Aug 2026 · latest 11 Sep 2026

◆ Topics

Retail Techftcpersonalized-pricingconsumer-protectiondata-privacyregulatory-shift