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Wire · regulatory

FTC Proposes Enforcement Policy Statement on Personalized Pricing

28 August 2026 · By · Wire by Fusion42

Published

28 August 2026

Topic

regulatory

◆ Sectors

Retail Tech

◆ Geography

United States

◆ Source

Read at skadden.com →

◆ Verified

Fusion42 · 28 August 2026 · Fusion42 review

The FTC has proposed an enforcement policy to regulate personalized pricing practices under Section 5 of the FTC Act, requiring clear disclosures and consent for data use. This move may increase enforcement risks for businesses using data-driven price personalization without adequate transparency.

This Wire brief sits within Fusion42's coverage of Retail Tech, and 10 sources have reported it between 19 Aug 2026 and 28 Aug 2026.

◆ ◆ The Wire takeaway

You must revise your pricing transparency now or risk FTC action. This enforcement signal means consumers will expect clear proof of data use behind your prices, or you will face legal trouble.

◆ Coverage

10 sources · first reported 19 Aug 2026 · latest 28 Aug 2026

◆ Related on Wire

◆ Topics

Retail Techftcpersonalized-pricingconsumer-protectiondata-privacypricing-disclosures