Wire · regulatory
FTC Proposes Enforcement Policy on Personalized Pricing as States and Congress Move ...
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Fusion42 · 22 August 2026 · Fusion42 review
The FTC proposed an enforcement policy requiring businesses to disclose the use of personal data in personalized pricing, warning that failure to do so may violate Section 5 of the FTC Act. This policy comes amid growing legislative activity by states and Congress on surveillance pricing and focuses on transparency and unfair practices rather than banning personalized pricing outright.
This Wire brief sits within Fusion42's coverage of Fintech, and 8 sources have reported it between 19 Aug 2026 and 22 Aug 2026.
◆ ◆ The Wire takeaway
You face rising scrutiny on using personal data for pricing without clear disclosure. Hurry to update your pricing transparency or risk FTC action that could block your price strategies.
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8 sources · first reported 19 Aug 2026 · latest 22 Aug 2026
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