FTC Proposes Enforcement Policy on Personalized Pricing as States and Congress Move ...

The FTC proposed an enforcement policy requiring businesses to disclose the use of personal data in personalized pricing, warning that failure to do so may violate Section 5 of the FTC Act. This policy comes amid growing legislative activity by states and Congress on surveillance pricing and focuses on transparency and unfair practices rather than banning personalized pricing outright.

This Wire brief sits within Fusion42's coverage of Fintech, and 13 sources have reported it between 19 Aug 2026 and 11 Sep 2026.