Feds Propose New Disclosure Rules for Personalized “Surveillance” Pricing

The U.S. Federal Trade Commission has proposed new disclosure rules requiring businesses using personalized pricing to clearly disclose that prices vary based on personal data, the basis for such pricing, and the data types used, with public comments open until September 18.

This Wire brief sits within Fusion42's coverage of E-commerce, and 13 sources have reported it between 19 Aug 2026 and 11 Sep 2026.