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Wire · regulatory

Why the US Wants Companies to Disclose Personalised Pricing

20 August 2026 · By · Wire by Fusion42

Published

20 August 2026

Topic

regulatory

◆ Sectors

E-commerce

◆ Geography

United States

◆ Source

Read at medianama.com →

◆ Verified

Fusion42 · 20 August 2026 · Fusion42 review

The US Federal Trade Commission (FTC) has proposed a policy requiring companies to disclose the use of personalised pricing based on consumer data, aiming to prevent deceptive pricing practices. This move follows New Jersey’s Fair Price Protection Act and responds to consumer concerns over data-driven price discrimination.

This Wire brief sits within Fusion42's coverage of E-commerce, and 6 sources have reported it between 19 Aug 2026 and 20 Aug 2026.

◆ ◆ The Wire takeaway

You face new disclosure demands that reveal if your pricing varies by personal data. This transparency shift makes deceptive price practices visible and risky for platforms and retailers.

◆ Coverage

6 sources · first reported 19 Aug 2026 · latest 20 Aug 2026

◆ Related on Wire

◆ Topics

E-commercepersonalised-pricingconsumer-protectionprice-transparencyregulationftc