FTC Proposes Enforcement Policy on Personalized Pricing as States and Congress Move ...

The FTC has proposed an enforcement policy requiring businesses to disclose the use of personalized pricing based on consumer data, warning that lack of transparency could violate Section 5 of the FTC Act. This policy follows growing state laws and federal legislative interest aiming to regulate personalized pricing practices to prevent unfair or deceptive use of consumer data.

This Wire brief sits within Fusion42's coverage of Fintech, and 4 sources have reported it between 19 Aug 2026 and 20 Aug 2026.