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European Commission adopts final Guidelines on AI Act Article 50 transparency obligations
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Fusion42 · 22 July 2026 · Fusion42 review
The European Commission published final Guidelines on AI Act Article 50 transparency obligations on 20 July 2026, effective 2 August 2026, clarifying requirements for disclosing interactive AI systems, generative AI, emotion recognition, biometric categorisation, and deepfakes. The 51-page Guidelines establish territorial scope (extending to non-EU providers whose outputs are used in the EU), narrow the deepfake definition to exclude content audiences don't expect to be authentic, and recognise a Code of Practice as the sole EU-wide compliance framework.
This Wire brief sits within Fusion42's coverage of Generative AI, and 35 sources have reported it between 20 Jul 2026 and 19 Aug 2026.
◆ ◆ The Wire takeaway
If you're building or deploying AI systems anywhere that reach EU users—including generative AI, emotion recognition, or synthetic media—you have ten days to comply with mandatory disclosure requirements or face enforcement. The Guidelines clarify that 'use in EU' means any globally accessible content showing deepfakes, so geo-blocking is now your only shield.
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35 sources · first reported 20 Jul 2026 · latest 19 Aug 2026
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