Wire · regulatory
EU AI Act labelling rules are now in force: What Indian creators and AI firms need to know
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Fusion42 · 3 August 2026 · Fusion42 review
The EU AI Act's Article 50 transparency and labelling rules are now effective from 2 August 2026, requiring AI-generated content and deepfakes to disclose AI involvement, with machine-readable marks for generative AI outputs. Indian AI companies and creators offering products or outputs used within the EU must comply, as the laws extend beyond EU borders.
This Wire brief sits within Fusion42's coverage of AI & ML, and 35 sources have reported it between 20 Jul 2026 and 19 Aug 2026.
◆ ◆ The Wire takeaway
You must review your AI products and content workflows now to meet EU labelling and transparency rules or risk blocked market access. Indian AI founders face new compliance layers that could require changes in contracts and content approval processes.
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35 sources · first reported 20 Jul 2026 · latest 19 Aug 2026
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