Wire · regulatory
Time Running Out as AI Transparency Guidelines Published
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Fusion42 · 21 July 2026 · Fusion42 review
The EU Commission published binding transparency guidelines for AI systems on 20 July 2026, with enforcement beginning 2 August 2026. Providers must label chatbots, AI-generated content, and deepfakes, with fines up to €15 million or 3% of global turnover for non-compliance.
This Wire brief sits within Fusion42's coverage of Generative AI, and 35 sources have reported it between 20 Jul 2026 and 19 Aug 2026.
◆ ◆ The Wire takeaway
If you ship any generative AI product to Europe, you have twelve days to embed disclosure into your product before fines start. The guidelines just closed every loophole about what 'AI-generated' means - build labelling infrastructure now, not after 2 August.
◆ Coverage
35 sources · first reported 20 Jul 2026 · latest 19 Aug 2026
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