European Commission Press Release: EU AI Act Transparency Enforcement Starts This ...

The EU AI Act’s transparency rules start applying from 2 August 2026, requiring chatbots and interactive AI systems to identify themselves and mandate labeling for deepfakes and AI-generated content, with fines up to €15 million or 3% of turnover for noncompliance. The European Commission published detailed Guidelines and a Code of Practice to clarify the obligations for providers and deployers of AI systems, impacting organizations inside and outside the EU whose AI outputs are used within the Union.

This Wire brief sits within Fusion42's coverage of AI & ML, and 35 sources have reported it between 20 Jul 2026 and 19 Aug 2026.