European Commission Press Release: EU AI Act Transparency Enforcement Starts This ...

The EU AI Act’s transparency rules start applying from 2 August 2026, requiring chatbots and interactive AI systems to identify themselves and mandate labeling for deepfakes and AI-generated content, with fines up to €15 million or 3% of turnover for noncompliance. The European Commission published detailed Guidelines and a Code of Practice to clarify the obligations for providers and deployers of AI systems, impacting organizations inside and outside the EU whose AI outputs are used within the Union.

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