Wire · regulatory
EU AI Act: creators get no grace period for labeling AI content
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Fusion42 · 2 August 2026 · Fusion42 review
The EU AI Act requires creators who publish AI-generated deepfakes or AI-written text on public-interest topics for money to visibly label their content from 2 August 2026, with no grace period. The provider watermark does not exempt creators from this duty, which applies immediately to monetised content, not private use.
This Wire brief sits within Fusion42's coverage of AI & ML, and 33 sources have reported it between 20 Jul 2026 and 15 Aug 2026.
◆ ◆ The Wire takeaway
You now need to add visible AI labels to monetised content yourself without relying on platform or provider marks. This means you must act immediately to comply or risk fines and blocked distribution in EU markets.
◆ Coverage
33 sources · first reported 20 Jul 2026 · latest 15 Aug 2026
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