Wire · regulatory
FTC to Launch New Study on Personalized Pricing
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Fusion42 · 6 October 2026 · Fusion42 review
The FTC is launching a new Section 6(b) study on personalized pricing to further investigate the use of consumer personal data for individualized pricing strategies, following its 2024-2026 inquiry and proposed enforcement policy statement. This move reinforces ongoing regulatory scrutiny and potential legal risks for businesses using or planning personalized pricing based on consumer data.
This Wire brief sits within Fusion42's coverage of Fintech, and 2 sources have reported it between 29 Sep 2026 and 5 Oct 2026.
◆ ◆ The Wire takeaway
You face a renewed regulatory focus on personalised pricing from the FTC that demands clear consumer disclosures and careful data handling. Respond promptly to any FTC orders and review your pricing and data practices to avoid costly compliance risks.
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2 sources · first reported 29 Sep 2026 · latest 5 Oct 2026
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