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Wire · regulatory

FTC to launch 'personalized pricing' study, chairman says

29 September 2026 · By · Wire by Fusion42

Published

29 September 2026

Topic

regulatory

◆ Sectors

Consumer

◆ Geography

United States

◆ Source

Read at mlex.com →

◆ Verified

Fusion42 · 29 September 2026 · Fusion42 review

The US Federal Trade Commission is preparing a study on the use of personal data to implement personalized pricing, focusing on sectors such as ridesharing and grocery. The FTC also proposed treating undisclosed personalized pricing as potentially unfair and has initiated enforcement actions.

This Wire brief sits within Fusion42's coverage of Consumer, and 2 sources have reported it between 29 Sep 2026 and 5 Oct 2026.

◆ ◆ The Wire takeaway

You face rising scrutiny on using personal data for price setting as the FTC targets ridesharing and grocery sectors. Adjust your data practices now or risk enforcement that could block your pricing strategies.

◆ Coverage

2 sources · first reported 29 Sep 2026 · latest 5 Oct 2026

◆ Related on Wire

◆ Topics

Consumerftcpersonalized-pricingdata-privacyconsumer-protectionridesharinggrocery