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Wire · founder news, decoded · regulatory

New Jersey Enacts Sweeping Data Broker and Data Collector Registration Law

Published

23 July 2026

Topic

regulatory

Sectors

Data & AnalyticsCybersecurity

Geography

United States

Source

Read at faegredrinker.com

Verified

Fusion42 · 23 July 2026 · Fusion42 review

New Jersey enacted A5328 on 30 June 2026, establishing the broadest data broker registration regime in the US, covering not only traditional data brokers but also 'data collectors' (businesses that sell their own customers' data). Registration fees range from $5,000 to $1.5 million annually; sensitive personal data sales are now prohibited outright with no consent exception; registry enforcement begins March 2027.

This Wire brief sits within Fusion42's coverage of Data & Analytics and Cybersecurity. Wire is Fusion42's founder-focused intelligence feed: each story is connected to the funds and startups it names — every one with a live profile on Raise or Scout — so founders can follow the capital and the momentum behind the headline rather than just the headline itself. Wire analysis is one of the live surfaces Arthur reasons over.

The Wire takeaway

If you sell your own customers' data to third parties—even via ad networks or cookie brokers—you now must register in New Jersey or stop the sales entirely; the registry launches March 2027 and penalties run $2,500 per day of non-compliance plus $50,000 per record sold. This is the first law that reaches beyond data brokers to catch their suppliers, and every ad tech, SaaS, and data-driven company needs to audit their data sharing relationships now.

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Topics

Data & Analytics · Cybersecurity · data-privacy · registration-compliance · state-regulation · customer-data · high-penalties