Confusion persists over enforcement of N.J. data privacy law

New Jersey's sweeping data privacy law, signed 30 June, prohibits sale of sensitive demographic data with civil penalties up to $50,000 per record, creating immediate confusion over enforcement. Major political data vendors including NGP VAN have threatened to exit the state, and the Attorney General's office has signalled case-by-case enforcement rather than the suspension the Governor's office suggested, leaving compliance exposure unclear.

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