Confusion persists over enforcement of N.J. data privacy law

New Jersey's sweeping data privacy law, signed 30 June, prohibits sale of sensitive demographic data with civil penalties up to $50,000 per record, creating immediate confusion over enforcement. Major political data vendors including NGP VAN have threatened to exit the state, and the Attorney General's office has signalled case-by-case enforcement rather than the suspension the Governor's office suggested, leaving compliance exposure unclear. If you sell demographic data to political campaigns or voter-targeting platforms, New Jersey just made that illegal—and nobody including the state knows if enforcement is suspended or not. Call your customers in New Jersey campaigns this week; they may need a different vendor by autumn.