New Jersey Gov. Sherrill signs the Fair Price Protection Act, banning surveillance pricing

New Jersey Governor Mikie Sherrill has signed the Fair Price Protection Act, legislation that bans surveillance pricing—the practice of using location, income, and browsing data to set individualised prices for goods and services. Violations carry fines of $10,000 for first offences and $20,000 for subsequent offences under the Consumer Fraud Act.

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