Wire · regulatory
New Jersey Gov. Sherrill signs the Fair Price Protection Act, banning surveillance pricing
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Fusion42 · 23 July 2026 · Fusion42 review
New Jersey Governor Mikie Sherrill has signed the Fair Price Protection Act, legislation that bans surveillance pricing—the practice of using location, income, and browsing data to set individualised prices for goods and services. Violations carry fines of $10,000 for first offences and $20,000 for subsequent offences under the Consumer Fraud Act.
This Wire brief sits within Fusion42's coverage of Fintech, and 2 sources have reported it.
◆ ◆ The Wire takeaway
If you sell anything online or through apps using customer data to set prices, New Jersey just made that illegal—and other states will follow. Your pricing engine now needs a hard rule: same product, same price, or you risk $10,000+ fines and cease-and-desist orders.
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2 sources · 23 Jul 2026
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