Ofcom proposes scam-ad code as UK loses £200m a year to fraud ads

Ofcom has opened consultation on a draft Fraudulent Advertising Code of Practice requiring the UK's largest social media and search platforms to police paid-for ads, with nearly 40 measures targeting account integrity, financial services verification, and moderation. The intervention addresses an estimated £200m annual loss to scam ads, with feedback closing 2 October 2026 and final rules expected mid-2027.

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