Tech firms must 'stamp out' scam adverts or face fines, under Ofcom proposals

Ofcom has published a draft code requiring social media platforms and search engines to actively prevent fraudulent advertising, with fines up to £18 million or 10% of global revenue for breaches. The rules, building on the Online Safety Act, target Facebook, Instagram, TikTok, YouTube, Pinterest and Reddit.

This Wire brief sits within Fusion42's coverage of Adtech. Wire is Fusion42's founder-focused intelligence feed: each story is connected to the funds and startups it names — every one with a live profile on Raise or Scout — so founders can follow the capital and the momentum behind the headline rather than just the headline itself. Wire analysis is one of the live surfaces Arthur, Fusion42's AI co-founder, reasons over.