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Wire · regulatory

Tech firms must 'stamp out' scam adverts or face fines, under Ofcom proposals

10 July 2026 · By · Wire by Fusion42

Published

10 July 2026

Topic

regulatory

◆ Sectors

Adtech

◆ Geography

United Kingdom

◆ Source

Read at irishnews.com →

◆ Verified

Fusion42 · 11 July 2026 · Fusion42 review

Ofcom has published a draft code requiring social media platforms and search engines to actively prevent fraudulent advertising, with fines up to £18 million or 10% of global revenue for breaches. The rules, building on the Online Safety Act, target Facebook, Instagram, TikTok, YouTube, Pinterest and Reddit.

This Wire brief sits within Fusion42's coverage of Adtech.

◆ ◆ The Wire takeaway

If you sell ads on UK social platforms or search engines, you now have legal liability for spotting fraud before it runs. This shifts cost and complexity from the platform to anyone operating an ad network, marketplace, or verification layer in the UK.

◆ Coverage

1 source · 10 Jul 2026

◆ Related on Wire

◆ Topics

Adtechofcom-regulationfraud-preventionplatform-liabilityonline-safety-actuk-enforcement