Wireby Fusion42
Read this story on the live Wire →

Wire · founder news, decoded · regulatory

Ofcom says Big Tech must tackle scourge of scam adverts

Ofcom has proposed new fraud-fighting rules requiring Big Tech platforms to implement robust measures against scam advertising, with the draft code making companies legally accountable for the first time. Over £200m annually is lost to scam ads in the UK, with 51% of adults encountering potentially fraudulent ads online.

This Wire brief sits within Fusion42's coverage of Adtech and Cybersecurity. Wire is Fusion42's founder-focused intelligence feed: each story is connected to the funds and startups it names — every one with a live profile on Raise or Scout — so founders can follow the capital and the momentum behind the headline rather than just the headline itself. Wire analysis is one of the live surfaces Arthur, Fusion42's AI co-founder, reasons over.

The Wire takeaway

If you build ad-tech or fraud detection tools for UK platforms, you're about to become part of their compliance cost. Tech companies will need to buy or build detection and removal at scale - that's a contract now.

Read the full story at systemtek.co.uk

Topics: Adtech · Cybersecurity · online-safety-act · ad-fraud · regulatory-liability · big-tech · scam-prevention

Related on Wire

Verified 14 July 2026 · Sources: Fusion42 review