Wire · regulatory
Ofcom says Big Tech must tackle scourge of scam adverts
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Fusion42 · 14 July 2026 · Fusion42 review
Ofcom has proposed new fraud-fighting rules requiring Big Tech platforms to implement robust measures against scam advertising, with the draft code making companies legally accountable for the first time. Over £200m annually is lost to scam ads in the UK, with 51% of adults encountering potentially fraudulent ads online.
This Wire brief sits within Fusion42's coverage of Adtech and Cybersecurity.
◆ ◆ The Wire takeaway
If you build ad-tech or fraud detection tools for UK platforms, you're about to become part of their compliance cost. Tech companies will need to buy or build detection and removal at scale - that's a contract now.
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1 source · 14 Jul 2026
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