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Wire · regulatory

Online platforms failing on scam ads, UK's Ofcom says as it unveils draft codes

10 July 2026 · By · Wire by Fusion42

Published

10 July 2026

Topic

regulatory

◆ Sectors

Adtech

◆ Geography

United Kingdom

◆ Source

Read at mlex.com →

◆ Verified

Fusion42 · 11 July 2026 · Fusion42 review

UK's Ofcom has unveiled draft codes of practice requiring online platforms to take stronger action against scam advertisements, citing widespread failures by Meta, Google, TikTok and others to adequately police fraudulent ads. The regulator is setting minimum standards for ad vetting, removal timelines, and transparency as platforms face pressure to combat financial crime.

This Wire brief sits within Fusion42's coverage of Adtech.

◆ ◆ The Wire takeaway

If you build ad-tech compliance, trust, or fraud detection tools for platforms, Ofcom just created a regulatory obligation where there was commercial discretion. Meta, Google and TikTok now have to buy better moderation—you're the vendor they call.

◆ Coverage

1 source · 10 Jul 2026

◆ Related on Wire

◆ Topics

Adtechofcom-codesscam-adsplatform-regulationad-vettingfinancial-crime