Wire · founder news, decoded · regulatory
Online platforms failing on scam ads, UK's Ofcom says as it unveils draft codes | MLex
UK's Ofcom has unveiled draft codes of practice requiring online platforms to take stronger action against scam advertisements, citing widespread failures by Meta, Google, TikTok and others to adequately police fraudulent ads. The regulator is setting minimum standards for ad vetting, removal timelines, and transparency as platforms face pressure to combat financial crime.
This Wire brief sits within Fusion42's coverage of Adtech. Wire is Fusion42's founder-focused intelligence feed: each story is connected to the funds and startups it names — every one with a live profile on Raise or Scout — so founders can follow the capital and the momentum behind the headline rather than just the headline itself. Wire analysis is one of the live surfaces Arthur, Fusion42's AI co-founder, reasons over.
The Wire takeaway
If you build ad-tech compliance, trust, or fraud detection tools for platforms, Ofcom just created a regulatory obligation where there was commercial discretion. Meta, Google and TikTok now have to buy better moderation—you're the vendor they call.
Read the full story at mlex.com →
Topics: Adtech · ofcom-codes · scam-ads · platform-regulation · ad-vetting · financial-crime