Wire · regulatory
Ofcom proposes scam-ad code as UK loses £200m a year to fraud ads
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Fusion42 · 20 July 2026 · Fusion42 review
Ofcom has opened consultation on a draft Fraudulent Advertising Code of Practice requiring the UK's largest social media and search platforms to police paid-for ads, with nearly 40 measures targeting account integrity, financial services verification, and moderation. The intervention addresses an estimated £200m annual loss to scam ads, with feedback closing 2 October 2026 and final rules expected mid-2027.
This Wire brief sits within Fusion42's coverage of Fintech.
◆ ◆ The Wire takeaway
If you sell financial products or services to UK users through paid ads, you now need FCA-verified advertising accounts on every major platform by mid-2027. Google's already running this verification; Meta, TikTok and others will follow Ofcom's final rules, and non-compliance means your ads get banned and your account locked.
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1 source · 20 Jul 2026
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