A Handful Of Opt-Outs And A Six-Figure Fine: CalPrivacy's Message To Data Brokers

California Privacy Protection Agency imposed a $116,490 fine on data broker LocateSmarter LLC for violating the Delete Act and CCPA by requiring sensitive data for opt-out requests, marking the agency's first enforcement action against a data broker. This enforcement coincides with the launch of the state's Delete Request and Opt-Out Platform (DROP), signalling robust regulatory action on data deletion and privacy compliance.

This Wire brief sits within Fusion42's coverage of Privacy & Security, and 7 sources have reported it between 4 Aug 2026 and 16 Aug 2026.