HOT OFF THE PRESSES: CalPrivacy Brings First Action Against A Data Broker Under Both ...

The California Privacy Protection Agency has taken enforcement action against Iowa-based data broker LocateSmarter LLC for failing to register timely and unlawfully requiring partial Social Security numbers from Californians to exercise opt-out rights, marking the first such action under both the California Consumer Privacy Act (CCPA) and the Delete Act with a fine of $116,490.

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