Wire · regulatory
California Agency Fines Iowa Data Broker $116,490 in First Dual Enforcement Action
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Fusion42 · 16 August 2026 · Fusion42 review
California Privacy Protection Agency fined Iowa-based data broker LocateSmarter $116,490 for failing to register under California law and requiring excessive personal information for opt-out requests, marking the agency’s first dual enforcement under the California Consumer Privacy Act and the Delete Act.
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◆ ◆ The Wire takeaway
Data brokers selling to Californians now face stricter registration and opt-out rules that tighten compliance costs and weaken outdated opt-out tactics. You must reassess your data handling and privacy flows to avoid fines and keep market access.
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