Wire · regulatory
ICYMI: California takes historic action against data brokers
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Fusion42 · 13 August 2026 · Fusion42 review
California has taken historic enforcement action against data brokers under its Delete Act and California Consumer Privacy Act, including the first action against LocateSmarter LLC for requiring sensitive personal information to opt out of data sales. The state also requires brokers to register and process deletion requests through a centralized platform, enhancing Californian consumer control over personal data.
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◆ ◆ The Wire takeaway
You now face a market where California enforces tough new rules on data brokers and centralises deletion requests through DROP. If your product handles personal data in the US, adjust your compliance to avoid costly fines and lost California customer access.
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