Wire · regulatory
California's DROP-Era Enforcement Begins: Targets Data Broker Registration and Opt-Out Practices
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Fusion42 · 15 August 2026 · Fusion42 review
California's CalPrivacy has begun enforcement of the Delete Request and Opt-Out Platform (DROP), penalizing data brokers like Cybba, Inc and LocateSmarter, LLC for failing to register and for non-compliant opt-out processes violating the CCPA and Delete Act.
This Wire brief sits within Fusion42's coverage of Regtech, and 7 sources have reported it between 4 Aug 2026 and 16 Aug 2026.
◆ ◆ The Wire takeaway
You must tighten your privacy flows beyond registration—CalPrivacy now scrutinises even how you handle opt-outs and what info you request. Falling short could expose your entire compliance approach to fresh regulatory fines.
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7 sources · first reported 4 Aug 2026 · latest 16 Aug 2026
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