Wire · regulatory
Deal or no deal? CMA fines three more companies using its new consumer powers
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Fusion42 · 17 October 2026 · Fusion42 review
The UK's Competition and Markets Authority (CMA) fined three companies £6 million for misleading sales practices under new powers from the Digital Markets, Competition and Consumers Act 2024, also securing consumer redress of approximately £440,000. Cases included misleading time-limited offers by Wayfair, unauthorized automatic opt-ins by Appliances Direct, and price transparency failures by Gold's Gym.
This Wire brief sits within Fusion42's coverage of E-commerce, and 2 sources have reported it.
◆ ◆ The Wire takeaway
You face increased enforcement risks from the CMA under the new Digital Markets Act, especially if your sales include time-limited deals, automatic opt-ins, or unclear fees. This is a signal to urgently review your pricing and consent processes or risk costly penalties and forced consumer refunds.
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2 sources · 16 Oct 2026
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