CMA continues cracks down on illicit online pricing practices

The UK Competition and Markets Authority fined Wayfair, Appliances Direct, and Gold’s Gym a combined £6 million for misleading online pricing practices including fake time-limited offers, hidden fees, and automatic opt-ins for paid extras. This enforcement is part of the CMA’s ongoing crackdown under the Digital Markets, Competition and Consumers Act 2024, with further investigations against major firms like Adobe and Microsoft ongoing.

This Wire brief sits within Fusion42's coverage of E-commerce.