Wire · regulatory
CMA announces three more consumer protection settlements – forecasts its enforcement ...
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Fusion42 · 14 October 2026 · Fusion42 review
The UK Competition and Markets Authority (CMA) has settled three major consumer protection investigations against Wayfair, Appliances Direct, and Gold's Gym, imposing fines and refunds for misleading sales tactics and unfair contract terms. The CMA signals ongoing enforcement activity under its new direct powers, with one investigation still open and a strong focus on online pricing and transparency.
This Wire brief sits within Fusion42's coverage of E-commerce.
◆ ◆ The Wire takeaway
You must revisit your online pricing and contract presentation immediately as the CMA is actively fining companies for misleading customers and hidden fees. Early compliance engagement now can save you significant penalties and boost trust.
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1 source · 14 Oct 2026
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