B2C Businesses: 5 Key Lessons From The CMA's Recent Consumer Enforcement Activity

The UK Competition and Markets Authority is using new enforcement powers under the Digital Markets, Competition and Consumers Act 2024 to impose fines and redress payments on B2C businesses for consumer law breaches. Their strategy includes leveraging AI for detection and advisory letters to encourage compliance, signalling that financial penalties and redress sums are likely to increase substantially.

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