Indian payments firms oppose one-click UPI checkout proposal, citing competition risks

Indian payments firms including Paytm, CRED, and Super.money have formally opposed the NPCI's proposed UPI Meta one-click checkout feature, arguing it would entrench dominance of larger players like PhonePe and Google Pay by making stored payment preferences sticky and difficult for users to change. The proposal would allow merchants to store customers' preferred UPI payment option, enabling faster checkout without app selection—similar to saved card flows—but smaller competitors fear customer lock-in will worsen market concentration.

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