Indian payments firms oppose one-click UPI checkout proposal, citing competition risks

Indian payments firms including Paytm and CRED have formally opposed NPCI's proposed one-click UPI checkout feature, arguing it would lock customers into their initial payment app choice and entrench dominance of larger players like PhonePe and Google Pay. The proposal would allow merchants to store a customer's preferred UPI handle for faster repeat checkouts, but smaller competitors fear this stickiness will make it nearly impossible to acquire users.

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