Wire · opportunities
How Itaú is building generative AI for its entire customer base
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Fusion42 · 16 October 2026 · Fusion42 review
Itaú is deploying generative AI across its entire customer base in Brazil by integrating OpenAI models into a governed platform called IARA that ensures compliance, cost control, and responsible AI use. The AI powers a conversational assistant and internal tools improving customer service speed and quality, aiming to reach 70 million customers with personalised financial guidance.
This Wire brief sits within Fusion42's coverage of Fintech.
◆ ◆ The Wire takeaway
You can no longer just build a single AI model; Itaú shows that layering diverse OpenAI models under strict governance unlocks personalised financial services at scale in regulated markets like Brazil. Get ready to build flexible AI products that embed responsible controls or risk missing rapid adoption.
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1 source · 16 Oct 2026
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