Wire · founder news, decoded · regulatory
New Jersey Enacts Sweeping Data Broker and Data Collector Registration Law
◆ Published
23 July 2026
◆ Topic
regulatory
◆ Sectors
◆ Geography
◆ Source
◆ Verified
Fusion42 · 23 July 2026 · Fusion42 review
New Jersey enacted A5328 on 30 June 2026, establishing the broadest data broker registration regime in the US, covering not only traditional data brokers but also 'data collectors' (businesses that sell their own customers' data). Registration fees range from $5,000 to $1.5 million annually; sensitive personal data sales are now prohibited outright with no consent exception; registry enforcement begins March 2027.
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◆ The Wire takeaway
If you sell your own customers' data to third parties—even via ad networks or cookie brokers—you now must register in New Jersey or stop the sales entirely; the registry launches March 2027 and penalties run $2,500 per day of non-compliance plus $50,000 per record sold. This is the first law that reaches beyond data brokers to catch their suppliers, and every ad tech, SaaS, and data-driven company needs to audit their data sharing relationships now.
◆ Related on Wire
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- Garden State New Jersey Sees Data Broker Law Quickly Bloom | Sheppard11 July 2026
- Confusion persists over enforcement of N.J. data privacy law13 July 2026
- New Jersey Gov. Sherrill signs the Fair Price Protection Act, banning surveillance pricing23 July 2026
◆ Topics
Data & Analytics · Cybersecurity · data-privacy · registration-compliance · state-regulation · customer-data · high-penalties