Wire · regulatory
India Mandates Dark Pattern Audits and Price Disclosure Rules for E-Commerce Platforms
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Fusion42 · 11 September 2026 · Fusion42 review
India has introduced new Consumer Protection (E-Commerce) (Amendment) Rules, 2026, effective from January 1, 2027, mandating ecommerce platforms to audit for dark patterns, disclose sponsored content, and provide transparent price and product information to consumers.
This Wire brief sits within Fusion42's coverage of E-commerce, and 23 sources have reported it between 10 Sep 2026 and 14 Sep 2026.
◆ ◆ The Wire takeaway
You face new compliance obligations demanding clear pricing and UI transparency that expose deceptive marketing. Prepare to overhaul user interfaces and audit your platform before 2027 to stay in the Indian market.
◆ Coverage
23 sources · first reported 10 Sep 2026 · latest 14 Sep 2026
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