Wire · regulatory
New e-commerce rules: What changes for your online shopping
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Fusion42 · 13 September 2026 · Fusion42 review
India will enforce amended e-commerce rules from January 1, 2027, requiring platforms to show true prior prices for discounts, prohibit misleading search result manipulation, require clear labeling of sponsored products, mandate self-audits against dark patterns, provide complaint copies to consumers, and integrate with the National Consumer Helpline.
This Wire brief sits within Fusion42's coverage of E-commerce, and 23 sources have reported it between 10 Sep 2026 and 14 Sep 2026.
◆ ◆ The Wire takeaway
Indian e-commerce founders face new transparency and compliance duties that reshape user experience and complaint handling; start auditing your platform for dark patterns and ensure clear disclosure of sponsored content now.
◆ Coverage
23 sources · first reported 10 Sep 2026 · latest 14 Sep 2026
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