Govt tightens e-commerce rules to ensure price transparency, grievance redressal

The Indian government has amended Consumer Protection (E-Commerce) Rules to enforce stricter norms on price transparency, search result manipulation, grievance redressal, and consumer data consent. These rules will take effect from January 1 and require platforms to show prior and discounted prices, disclose product origin details, and integrate with the National Consumer Helpline.

This Wire brief sits within Fusion42's coverage of E-commerce, and 23 sources have reported it between 10 Sep 2026 and 14 Sep 2026.