Wire · regulatory
UK CMA Wants AI Assistants on Google's Choice Screens
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Fusion42 · 24 September 2026 · Fusion42 review
The UK Competition and Markets Authority (CMA) proposes including AI assistants such as ChatGPT and Perplexity on Google's Android and Chrome search engine choice screens, requiring annual user re-prompting and mandatory publisher attribution for AI-generated results. This expands the legal definition of search competition and aims to prevent default lock-in while protecting content creators.
This Wire brief sits within Fusion42's coverage of AI & ML.
◆ ◆ The Wire takeaway
You face new regulatory pressure to integrate AI assistants as default search options on Android and Chrome, with annual user re-selection and strict publisher credit rules reshaping your market access. Google’s grip weakens yearly, creating openings for alternative AI search players to win UK users by meeting these legal criteria.
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1 source · 23 Sep 2026
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