Wire · regulatory
CMA strengthens proposals allowing people choice over their search service
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Fusion42 · 24 September 2026 · Fusion42 review
The UK Competition and Markets Authority (CMA) has strengthened proposals requiring Google to offer Android and Chrome users an annual choice of search providers, including AI assistants, with clear source attribution. This move aims to enhance competition and user control over search services in response to evolving online search behaviours in the UK.
This Wire brief sits within Fusion42's coverage of Enterprise Software, and 2 sources have reported it.
◆ ◆ The Wire takeaway
You gain a yearly opportunity to offer your search service on Android and Chrome, including AI assistants, opening UK market access beyond Google’s default. This compliance change makes source transparency a competitive advantage you can push now.
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2 sources · 23 Sep 2026
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