Wire · regulatory
Google subject to UK CMA's fresh proposals over search user choice
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Fusion42 · 23 September 2026 · Fusion42 review
The UK Competition and Markets Authority has proposed new rules requiring Google to offer Android and Chrome users in the UK more choice and control over search services, including accommodating AI assistants like ChatGPT. This follows Google's designation with strategic market status in general search and advertising, enhancing the regulator's power to enforce conduct changes.
This Wire brief sits within Fusion42's coverage of Enterprise Software, and 2 sources have reported it.
◆ ◆ The Wire takeaway
UK regulators are forcing Google to open search choices on Android and Chrome, creating a rare opportunity if you offer alternative search or AI assistant services. You can now pitch UK users directly who want control beyond Google’s defaults.
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2 sources · 23 Sep 2026
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