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Apple updates EU App Store rules: new commissions start October 1

Published

19 August 2026

Topic

regulatory

◆ Sectors

Consumer

◆ Geography

European Union

◆ Source

Read at en.softonic.com →

◆ Verified

Fusion42 · 19 August 2026 · Fusion42 review

Apple will implement new App Store commission rates in the EU starting October 1, 2026, establishing 26% for in-app purchases, 20% for alternative payment providers, and 15% for purchases via external links, alongside new child-safety rules and compliance with the Digital Markets Act.

This Wire brief sits within Fusion42's coverage of Consumer, and 4 sources have reported it between 18 Aug 2026 and 22 Aug 2026.

◆ ◆ The Wire takeaway

You must rework your EU app pricing and payment strategy now as Apple fixes commission tiers and locks payment methods for a year. This rule traps you in a payment model, so pick your revenue path carefully before October.

◆ Coverage

4 sources · first reported 18 Aug 2026 · latest 22 Aug 2026

◆ Related on Wire

◆ Topics

Consumerapp-storeeu-regulationcommissionsdigital-markets-actchild-safety