Wire · regulatory
Apple (NASDAQ: AAPL) Slashes EU App Store Commission To 26% In Deal With European ...
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Fusion42 · 23 August 2026 · Fusion42 review
Apple has cut its standard EU App Store in-app purchase commission from 30% to 26% following an agreement with the European Commission, replacing the controversial per-install Core Technology Fee with a simpler 5% Core Technology Commission on apps distributed outside the App Store. The changes focus on adjusting fees for developers using alternative payment methods and apply exclusively within the EU starting October 1, 2026.
This Wire brief sits within Fusion42's coverage of Fintech, and 8 sources have reported it between 18 Aug 2026 and 23 Aug 2026.
◆ ◆ The Wire takeaway
Apple’s simpler EU commission structure opens new pricing models for app developers using alternative payment methods. You must rethink your EU revenue strategy fast or get undercut by lower-cost competitors using the new fees.
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8 sources · first reported 18 Aug 2026 · latest 23 Aug 2026
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