Wire · regulatory
Apple to loosen App Store rules in EU after antitrust pressure
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Fusion42 · 18 August 2026 · Fusion42 review
Apple will ease restrictions on app distribution and payment options in the EU App Store starting October, following EU antitrust pressure and a €500 million fine under the Digital Markets Act.
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◆ ◆ The Wire takeaway
The EU’s push to break Apple’s control over app payments opens new routes for you to reach customers outside the App Store and slash fees. Move fast to explore alternative distribution and payment setups before Apple’s changes go live in October.
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