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Apple to loosen App Store rules in EU after antitrust pressure

Published

18 August 2026

Topic

regulatory

Sectors

Consumer

Geography

Europe

Source

Read at yahoo.com

Verified

Fusion42 · 18 August 2026 · Fusion42 review

Apple will ease restrictions on app distribution and payment options in the EU App Store starting October, following EU antitrust pressure and a €500 million fine under the Digital Markets Act.

This Wire brief sits within Fusion42's coverage of Consumer. Wire is Fusion42's founder-focused intelligence feed: each story is connected to the funds and startups it names — every one with a live profile on Raise or Scout — so founders can follow the capital and the momentum behind the headline rather than just the headline itself. Wire analysis is one of the live surfaces Arthur reasons over.

◆ The Wire takeaway

The EU’s push to break Apple’s control over app payments opens new routes for you to reach customers outside the App Store and slash fees. Move fast to explore alternative distribution and payment setups before Apple’s changes go live in October.

Related on Wire

Topics

Consumerapp-storeantitrustdigital-markets-acteu-regulationapple