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Wire · opportunities

AI shopping: 75% of likely DSF shoppers plan to use it

16 October 2026 · By · Wire by Fusion42

Published

16 October 2026

Topic

opportunities

◆ Sectors

E-commerce

◆ Geography

UAE

◆ Source

Read at campaignme.com →

◆ Verified

Fusion42 · 16 October 2026 · Fusion42 review

Research shows that 75% of likely shoppers at the Dubai Shopping Festival plan to use AI primarily for discovering products and comparing prices, but remain hesitant to allow AI to complete purchases.

This Wire brief sits within Fusion42's coverage of E-commerce.

◆ ◆ The Wire takeaway

Your retail AI must focus on helping customers find deals and compare prices rather than pushing them to let AI finalise purchases. This cautious attitude opens a niche for tools that empower user control at checkout.

◆ Coverage

1 source · 16 Oct 2026

◆ Related on Wire

◆ Topics

E-commerceai-shoppingconsumer-behaviourprice-comparisonproduct-discoveryretail-tech