Wire · opportunities
Ryder 2026 E-commerce Consumer Study: New trends emerge as 64% of shoppers adopt AI
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Fusion42 · 26 August 2026 · Fusion42 review
The Ryder 2026 U.S. e-commerce study finds 64% of shoppers use AI tools influencing product discovery and selection, with declining emphasis on price for apparel and beauty categories. Omnichannel fulfillment sees shifts with rising remote locker pickups and fast delivery demand, while returns experience and free shipping policies strongly affect customer loyalty.
This Wire brief sits within Fusion42's coverage of E-commerce, and 2 sources have reported it.
◆ ◆ The Wire takeaway
AI tools have become a gatekeeper in ecommerce product discovery, forcing you to optimise for AI-driven search or lose customers. At the same time, shifting preferences for omnichannel returns and faster delivery push you to change your fulfilment and loyalty approach.
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2 sources · 26 Aug 2026
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